How to configure SSL host headers in Microsoft IIS 7.0
https://www.digicert.com/kb/ssl-support/ssl-host-headers-iis-7.htm
How to configure SSL host headers in Microsoft IIS 8.0 and IIS 8.5
https://www.digicert.com/kb/ssl-support/ssl-host-headers-iis-8.htm
Configure a Host Header for a Web Site (IIS 7)
https://technet.microsoft.com/en-us/library/cc753195%28v=ws.10%29.aspx?f=255&MSPPError=-2147217396